![Some of it is knowing which rules you can break" - PepsiCo Beverages North America's senior director of 'future brands', Jenny Danzi - Just Drinks Some of it is knowing which rules you can break" - PepsiCo Beverages North America's senior director of 'future brands', Jenny Danzi - Just Drinks](https://www.just-drinks.com/wp-content/uploads/sites/29/2021/06/Unmuddled_PremiumCocktailMixers-e1650541824779.jpg)
Some of it is knowing which rules you can break" - PepsiCo Beverages North America's senior director of 'future brands', Jenny Danzi - Just Drinks
![PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad' PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/media/images/pepsico-future-brands-portfolio-leverages-consumer-insight-for-agile-innovation/11595211-1-eng-GB/PepsiCo-Future-Brands-portfolio-leverages-consumer-insight-for-agile-innovation.png)
PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'
![PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad' PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/foodnavigator.com/news/market-trends/foodnavigator-s-unlocking-innovation-series-npd-and-the-evolving-consumer/11595386-1-eng-GB/FoodNavigator-s-Unlocking-Innovation-series-NPD-and-the-evolving-consumer.png)
PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'
![PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad' PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/foodnavigator.com/news/business/pepsico-invests-in-uk-free-from-brand-rude-health/11489904-1-eng-GB/PepsiCo-invests-in-UK-free-from-brand-Rude-Health.jpg)
PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'
![PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad' PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator.com/news/business/pepsico-future-brands-talks-agile-innovation-we-are-identifying-which-trends-will-stay-versus-yesterday-s-fad/11595003-1-eng-GB/PepsiCo-Future-Brands-talks-agile-innovation-We-are-identifying-which-trends-will-stay-versus-yesterday-s-fad.jpg)
PepsiCo Future Brands talks agile innovation: 'We are identifying which trends will stay versus yesterday's fad'
![PepsiCo Announces $216 Million Investment in Long-term Partnerships with Three Major Farmer-facing Organizations to Support Regenerative Agriculture Transformation on More than Three Million Acres of U.S. Farmland PepsiCo Announces $216 Million Investment in Long-term Partnerships with Three Major Farmer-facing Organizations to Support Regenerative Agriculture Transformation on More than Three Million Acres of U.S. Farmland](https://mma.prnewswire.com/media/733556/PepsiCo_LOGO.jpg?p=facebook)
PepsiCo Announces $216 Million Investment in Long-term Partnerships with Three Major Farmer-facing Organizations to Support Regenerative Agriculture Transformation on More than Three Million Acres of U.S. Farmland
![Some of it is knowing which rules you can break" - PepsiCo Beverages North America's senior director of 'future brands', Jenny Danzi - Just Drinks Some of it is knowing which rules you can break" - PepsiCo Beverages North America's senior director of 'future brands', Jenny Danzi - Just Drinks](https://www.just-drinks.com/wp-content/uploads/sites/29/2022/04/Jenny-Danzi-PBNA.jpg)